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  • The Azimuth Team

Tesla's China Brand Reputation Stays Strong

Updated: Nov 11, 2021

Azimuth Social Research partner RIWI Corporation says that Tesla's brand reputation among Chinese consumers remains strong, despite all manner of challenges for the US car manufacturer and US-China relations., an investment advisory website, wrote on April 14, 2021 that

RIWI data show that, day after day for almost two years, among urban consumers earning over ¥5000/month, more than two in three consistently think Tesla is a good brand. We find that these positive perceptions were not impacted significantly by various quality issues, spying concerns raised by the Chinese military and increasingly tense China-U.S. relations.

For the full article, please click here.

The Toronto-based RIWI is a publicly listed company using patented Random Intercept Technology to reach respondents worldwide. As discussed in a previous Azimuth blog post, RIWI's methods are especially useful for accessing hard-to-reach populations. The group has contracts with the United Nations and other major international agencies, as well as governments and private sector companies.

Other Azimuth Social Research partners like RIWI are experts in international survey research as well as monitoring, evaluation and learning, and international qualitative data gathering and analysis. To learn more about Azimuth Social Research and how we can help your organization or project, please visit our Services page and email us at


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